Clout chasing is slowly becoming an accepted norm in the entertainment industry. From Vera Sidika catching flights not feelings to Brian Chira throwing insults to Tiktoker Nyako. The habit is creeping into our daily lives where we do anything for the likes and the attention.

However, what is clout chasing? Clout chasing refers to individuals chasing fame in order to influence by becoming the center of attention on social media.

Tiktoker Nyako has been the custodian to Brian Chira whereby she went ahead to cater for his expenses and even paid his rent. The German-based TikTok star has played a role in the well-being of Chira. The 27-year-old was left under the care of father cum content creator Baba Talisha popularly known as ”Baba T.”

Later, Brian comes with allegations that Baba T is not taking good care of him to the extent of insulting Nyako. After ranting Chira hauls insults to Nyako. This draws the authenticity of the whole event. Is Nyako using Chira for fame in the name of goodwill or is Brian Chira being ungrateful?

Socialite Amber Ray and his hubby Kennedy Rapudo haven’t been shying to showcase their lavish lifestyle. With a wig costing Ksh420,000 to shopping goods worth Ksh 158,000, Amber Ray has consistently exposed her receipts to the public with the #bibi ya tajiri. The couple’s posts prompted questions regarding the authenticity of their wealth. Mr. Rapudo was quick to defend his source of wealth as he stated that his business is legitimate and he’s not part of the dirty game otherwise known as ”wash wash”.

Celebrated Tahidi high actor Joseph Kinuthia alias Omosh once appealed for help from Kenyans to help him raise money for rent and food and also clear his dues worth Ksh 100,000. On the other hand, Rapper Colonel Mustapha was spotted in a video doing mjengo. The video elicited a lot of reactions as some stated it was a music video. The rapper defended himself stating that he’s making ends meet. He stated that after the video he could barely walk comfortably on the streets after the video surfaced.

Recently gospel artiste Alpha Mwana Mtule has been in a bad state. In an interview with YouTuber Nicholas Kioko, the artist stated that he was poisoned at a gig he was invited to perform in Rongai. The artist stated that he started throwing up and nose bleeding after he got home. Later fellow artist B-classic shared a video stating that he was in critical condition and appealed for help to enable his treatment. The vibrant singer was killed by the internet with some alleging suicide. Regardless of his state, some part of the audience believes the artist is chasing clout.

The pressure for digital glam is slowly making us drift from real life. the desire to be successful is choking to the extent that we do anything for the likes and the attention. The growth and adaptation of clout is slowly making real loose meaning. Truthfully, real life has longevity while digital glam is short-lived.