Entertainment

Beyonce Launches Inclusive Hair Care Line Cécred

Published

5 months ago

February 22, 2024

Beyoncé has officially launched her highly anticipated hair care line, ‘Cécred’, offering a diverse range of shampoos, conditioners, and treatments catering to various hair types from coily to straight, and fine to coarse.

The 42-year-old singer unveiled ‘Cécred’ through a captivating Instagram campaign in early February, where she reminisced about her humble beginnings, revealing that her first job was sweeping hair in her mother’s salon.

Beyonce on X

In a heartfelt statement, Beyoncé expressed her aspiration to continue her mother’s legacy of empowering women through hair care, stating, “I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls.” Emphasizing the importance of self-expression, Beyonce added, “I want everyone to have the freedom to express their hair in ways that make them feel good.”

Drawing inspiration from her upbringing and her mother’s entrepreneurial spirit, Beyoncé credited her early lessons in business to her mother, Tina Knowles, who ran a salon in Houston during the 1980s. Reflecting on her journey, Beyoncé shared, “My entire life and career, I’ve worn my hair in so many different ways… I want everyone to have the freedom to express their hair in ways that make them feel good.”

The Grammy-winning artist highlighted the significance of inclusivity in product development, particularly for Black women who are often underrepresented in hair care testing. “Every hair texture deserves testing, research, and development,” Beyonce emphasized. Beyoncé also acknowledged her mother’s invaluable contribution to the creation of ‘Cécred’, leveraging her expertise from running a salon and challenging conventional norms in hair care.

Tina Knowles, who serves as the company’s vice chair, emphasized the fusion of advanced hair care technology with traditional rituals, stating, “Now Cécred has the latest science with tried-and-true rituals passed down from generations before.” The initial collection, named ‘Foundation’, offers essential products such as a clarifying shampoo, scalp scrub, hair mask, and a rose-scented fermented rice treatment.

With prices ranging from $20 to $52, the ‘Foundation’ collection is available on the official website, cecred.com. Beyoncé’s venture into hair care marks another milestone in her entrepreneurial journey, complementing her previous endeavors in fashion and athleisure.

Through ‘Cécred’, she aims to celebrate healthy hair for all women, embracing diversity and empowerment in every strand.

Related Topics:Beyonce Cecred Featured hair care line

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Entertainment

Iconic Rapper Snoop Dogg To Light Up Paris With Olympic Flame

Published

1 day ago

July 26, 2024

Murugi Gichovi

American rapper Snoop Dogg will carry the Olympic flame as it completes its final journey before the Paris Games’ opening ceremony on Friday, (26.07.2024).

The torch will pass through the vibrant streets of Saint-Denis, a diverse northern suburb of Paris that houses the Olympic Stadium and Aquatics Centre.

Joining Snoop Dogg as torchbearers in Saint-Denis will be renowned French actor Laetitia Casta, celebrated French rapper MC Solaar, and retired Ukrainian pole-vaulter Sergey Bubka.

The Olympic flame has been on a two-month tour across France. On Friday morning, it will pass through the athletes’ village, which spans Saint-Denis and neighbouring Saint-Ouen, before making its way to the Olympic Stadium and the Aquatics Centre just a few kilometres away.

Entertainment

Rihanna Celebrates Fenty Beauty’s Collab With Paris 2024 Olympic Games

Published

2 days ago

July 25, 2024

Murugi Gichovi

Rihanna is so “proud” of Fenty’s partnership with the Olympics.

The 36-year-old singer and beauty mogul has inked a deal with the Olympic and Paralympic Games, which will make Fenty a “premium partner”.

She wrote on Instagram: “tried to tell yall….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024.”

The Paris Olympics will begin on Friday, July 26, and run until August 11. The Paralympics will follow on Wednesday, August 28 until Sunday, September 8.

According to ELLE US, volunteers will receive makeup kits so they can create a “designated look” using Fenty Beauty products.

600 volunteers, ranging in ages from 18 to 21, will receive kits and tutorials on how to do their makeup and Fenty will have make-up artists on site to match foundation to skin tones.

Products in the makeup kit will include the Eaze Drop’Lit All-Over Glow Enhancer, the Eaze Drop Blurring Skin Tint, Gloss Bomb Universal Lip Luminizer, and the Invisimatte Instant Setting and Blotting Powder.

Entertainment

Kenya Sevens: Time & Where to Watch as Shujaa Begin Olympics Campaign in Paris

Published

2 days ago

July 25, 2024

Muinde Brian

The 2024 Paris Olympics will begin competitions on Wednesday, July 24, ahead of the Opening Ceremony on July 26.

Opening Ceremony

The Opening Ceremony will take place on July 26 and It will be the first Olympic Opening Ceremony held outside a stadium, with about 10,500 athletes parading through Paris on boats along the Seine.

Shujaa, Kenya’s national rugby sevens team, will be the first Kenyan team in action at the Paris 2024 Olympics. Here’s what you need to know and how you can catch them in action at the Stade de France.

Schedule and Matches

– Wednesday, July 24

– Argentina vs Kenya (5 pm Kenyan time)

– The Argentines, who topped last season’s World Sevens Series standings, will provide a significant challenge for Kenya, who played in the second-tier Challenger Series in 2024. Historically, Argentina has had the upper hand, but Shujaa must win to avoid early elimination.

– Australia vs Samoa (8 pm Kenyan time)

– Australia finished fourth in the World Series, making this another tough match. A positive result here could boost their confidence for the final group game.

What Else to Know

The rugby sevens ranking matches and finals will take place on July 27. Per International Olympic Committee rules, no medals are awarded and no athletes are eliminated before the opening ceremony.