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Beyonce Launches Inclusive Hair Care Line Cécred

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Beyoncé has officially launched her highly anticipated hair care line, ‘Cécred’, offering a diverse range of shampoos, conditioners, and treatments catering to various hair types from coily to straight, and fine to coarse.

The 42-year-old singer unveiled ‘Cécred’ through a captivating Instagram campaign in early February, where she reminisced about her humble beginnings, revealing that her first job was sweeping hair in her mother’s salon.

Beyonce on X

In a heartfelt statement, Beyoncé expressed her aspiration to continue her mother’s legacy of empowering women through hair care, stating, “I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls.” Emphasizing the importance of self-expression, Beyonce added, “I want everyone to have the freedom to express their hair in ways that make them feel good.”

Drawing inspiration from her upbringing and her mother’s entrepreneurial spirit, Beyoncé credited her early lessons in business to her mother, Tina Knowles, who ran a salon in Houston during the 1980s. Reflecting on her journey, Beyoncé shared, “My entire life and career, I’ve worn my hair in so many different ways… I want everyone to have the freedom to express their hair in ways that make them feel good.”

The Grammy-winning artist highlighted the significance of inclusivity in product development, particularly for Black women who are often underrepresented in hair care testing. “Every hair texture deserves testing, research, and development,” Beyonce emphasized. Beyoncé also acknowledged her mother’s invaluable contribution to the creation of ‘Cécred’, leveraging her expertise from running a salon and challenging conventional norms in hair care.

Tina Knowles, who serves as the company’s vice chair, emphasized the fusion of advanced hair care technology with traditional rituals, stating, “Now Cécred has the latest science with tried-and-true rituals passed down from generations before.” The initial collection, named ‘Foundation’, offers essential products such as a clarifying shampoo, scalp scrub, hair mask, and a rose-scented fermented rice treatment.

With prices ranging from $20 to $52, the ‘Foundation’ collection is available on the official website, cecred.com. Beyoncé’s venture into hair care marks another milestone in her entrepreneurial journey, complementing her previous endeavors in fashion and athleisure.

Through ‘Cécred’, she aims to celebrate healthy hair for all women, embracing diversity and empowerment in every strand.

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Sauti Sol Gears Up For Sol Fest 2024 In December

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Sauti Sol has officially announced the return of Sol Fest, scheduled for December 2024, with two shows: the VIP experience on December 19 and the Fan Show on December 21.

The festival, which celebrates the band’s music and legacy, will see all four members—Bien, Polycarp, Savara, and Chimano—reunite on stage despite their current solo ventures.

Joining them will be longtime collaborators Nyashinski, Khaligraph Jones, comedian Crazy Kennar, and several unnamed female artists.

Last year’s Sol Fest 2023, dubbed “The Last Dance,” drew over 15,000 attendees to Uhuru Gardens, celebrating the band’s 17-year journey. The 2024 edition is set to continue the tradition with a VIP show at a luxury venue and an affordable, open-air fan event.

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Walker Town Presents A Star-Studded Lineup Featuring Lauryn Hill, Nyashinski And Rema

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Nairobi is gearing up for an epic music event as Walker Town returns on September 28th at Laureate Gardens.

Presented by Johnnie Walker, this year’s concert promises a star-studded lineup, featuring a mix of international and local talent that will light up the city.

Day 1 of the event will see performances from Nigerian Afrobeat sensation Rema, Kenya’s Bien (of Sauti Sol), and British rapper Arrdee. Rema, known for his chart-topping hits like “Calm Down,” will bring his infectious Afrobeat energy to the stage. Bien, a celebrated Kenyan vocalist, will thrill fans with his soulful sounds and captivating stage presence. Arrdee, the rising British rapper behind hits like “Oliver Twist,” will add his unique flair, making Day 1 a mix of Afrobeat, soulful ballads, and dynamic rap.

Day 2 will be headlined by the legendary Lauryn Hill, whose groundbreaking music has influenced generations, and Kenya’s own Nyashinski, who will close out the event with his signature blend of rap, Afrobeat, and soul.

With performances across both days, Walker Town Nairobi will offer fans an unforgettable experience of world-class entertainment, backed by the iconic Johnnie Walker brand.

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Yemi Alade Named As The Spotify Equal Artist For September 2024

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Spotify has named Afropop star Yemi Alade as the EQUAL Artist for September 2024.

Often called “Mama Africa” by her fans, Yemi Alade has earned widespread acclaim for her dedication to promoting African heritage through her vibrant sound and magnetic performances.

Over the years, Yemi Alade’s powerful voice and captivating stage presence have propelled her to global recognition. Her talent has led to high-profile collaborations with internationally renowned artists like Beyoncé, Angélique Kidjo, and Awilo Longomba, further solidifying her status as an ambassador of African music. Through extensive world tours, she has consistently showcased the richness of African rhythms, connecting with diverse audiences around the globe.

Speaking on the EQUAL Africa initiative, Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, highlighted the platform’s commitment to promoting female artists across the continent. “Yemi Alade embodies the extraordinary talent that EQUAL Africa seeks to uplift. We’re honored to support her and other women in music, providing a platform for their voices to be heard and their stories to reach a global audience,” she said.

With a career spanning more than ten years, Yemi Alade has become a force to be reckoned with, not only in Nigeria but internationally as well.

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