Beyonce Launches Inclusive Hair Care Line Cécred

Beyoncé has officially launched her highly anticipated hair care line, ‘Cécred’, offering a diverse range of shampoos, conditioners, and treatments catering to various hair types from coily to straight, and fine to coarse.

The 42-year-old singer unveiled ‘Cécred’ through a captivating Instagram campaign in early February, where she reminisced about her humble beginnings, revealing that her first job was sweeping hair in her mother’s salon.

Beyonce on X

In a heartfelt statement, Beyoncé expressed her aspiration to continue her mother’s legacy of empowering women through hair care, stating, “I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls.” Emphasizing the importance of self-expression, Beyonce added, “I want everyone to have the freedom to express their hair in ways that make them feel good.”

Drawing inspiration from her upbringing and her mother’s entrepreneurial spirit, Beyoncé credited her early lessons in business to her mother, Tina Knowles, who ran a salon in Houston during the 1980s. Reflecting on her journey, Beyoncé shared, “My entire life and career, I’ve worn my hair in so many different ways… I want everyone to have the freedom to express their hair in ways that make them feel good.”

The Grammy-winning artist highlighted the significance of inclusivity in product development, particularly for Black women who are often underrepresented in hair care testing. “Every hair texture deserves testing, research, and development,” Beyonce emphasized. Beyoncé also acknowledged her mother’s invaluable contribution to the creation of ‘Cécred’, leveraging her expertise from running a salon and challenging conventional norms in hair care.

Tina Knowles, who serves as the company’s vice chair, emphasized the fusion of advanced hair care technology with traditional rituals, stating, “Now Cécred has the latest science with tried-and-true rituals passed down from generations before.” The initial collection, named ‘Foundation’, offers essential products such as a clarifying shampoo, scalp scrub, hair mask, and a rose-scented fermented rice treatment.

With prices ranging from $20 to $52, the ‘Foundation’ collection is available on the official website, cecred.com. Beyoncé’s venture into hair care marks another milestone in her entrepreneurial journey, complementing her previous endeavors in fashion and athleisure.

Through ‘Cécred’, she aims to celebrate healthy hair for all women, embracing diversity and empowerment in every strand.