Adulting 101
Personal Brand Online (Part 2)
The online space is a powerful place for your personal brand to come to life. It is a connection to the global community and marketplace through social media and social networking. It is not a fad or a passing trend. To establish your personal brand online;
- Stay genuine: Don’t put on a costume. Showcase your personal brand values e.g friendly, approachable, professional let it show it in the tone, content, images.
- Engage and participate in conversation e.g activity in LinkedIn. Don’t do or say anything online that you would not say to someone in person.
- Remember everything that happens online is public. This shouldn’t strike fear in you unless you have nefarious intentions. Let it show your passions, interests.
- Stay focused on your target audience online. Where are they?
- If you have a personal brand focused on business leaders and professionals
spend time on LinkedIn. Add your perspective to conversation.
Use the tools available to showcase your talent or skills. - Are you a creative looking for space and peers on the same?
Instagram may be more relevant. - Facebook will allow you to humanize your brand.
- If you have a personal brand focused on business leaders and professionals
- Do an online audit of your profile: Do they match your brand? Are they consistent?
What do they say about you?
Personal Branding:10 steps toward a new professional you.
- Get a professional headshot
- Be discoverable online
- Have a professional purpose
- Learn to listen & practice
- empathy
- Practice writing
- Reengineer your digital
- Presence
- Analyze your competitors
- Craft your personal
- branding statement
- Embrace and expound your
- expertence
- Be social by design