Adulting 101

Personal Branding (Part 1)

What is Personal Branding? Why is it Important? How to Establish it & Improve your Brand.

Published

6 months ago

September 16, 2022

Personal brand: It is a strategy that focuses on your most crucial product – YOU!
It is how you project yourself to the world so that your audience knows who you are and what you stand for. It’s what people can expect from you. It is what people say about you when you are not in the room!

Personal branding is not just about marketing but about being your marketer. It’s about promoting yourself with credibility and passion; both online and in person.

Why is personal branding so important:
In an era where people’s attention spans are getting shorter by the minute, the need to make an impression is more important than ever. The best way to do this is by creating a solid and
memorable brand identity.

Brand identity that; Makes you stand out from the crowd, Opens up opportunities, Earns you trust/builds trust with those around you and Helps you overcome imposter syndrome.

Steps to establish & improve your personal brand

Carry out a self-analysis & identify your;
(a). Values
(b). Passion/Interests
(c). Strengths
(d). Personality Attributes
(e). Goals
A self-analysis will allow you to ask yourself what you want to be known for. Every step, choice, career and business decision will move your towards your desired reputation.
Get 360-degree feedback from those around you; family, friends, and colleagues.
How are you perceived by others? Take control of your reputation – take stock and plan going forward.

Identify your target audience. Who do you have an easy time working with/ or
are insync with? Look at the universe of audiences and narrow down to the people
who are looking for your specific traits, values, skills etc.
What do they need (functional) and what do they need to feel (emotional need)?
How do they line up with your self-analysis. Do you need to hone your skills?
Learn new ones that fit into the brand you desire and the audience you have identified?
Remember to create a personal branding strategy using the 3Cs of branding;
clarity, consistency (online and in person) & constancy.
It will be key to have tangible metrics to met the personal goals for your brand
that you have set eg. Goal: To be included in the important conversations that
management is having. Action: Speak up more, Participate in the Company Blog,
Network Internally to Build Influence.
Don’t underestimate;
- That your personal image plays to your brand.
- The power of nonverbal communication (body language): 90% of communication
  is communicated via nonverbal communication (eye contact, hand gestures, posture).
- That being authentic doesn’t mean not self-editing. Always keep in mind
  what is appropriate, and when to reserve judgment or opinion.

6 ways to conquer the fear of failure

If this article was helpful do make sure to comment share and read part 2.

Up Next

Personal Brand Online (Part 2)

Don't Miss

6 ways to conquer the fear of failure

Click to comment

Adulting 101

How To Save Money In College

Published

4 weeks ago

February 27, 2023

Murugi Gichovi

Saving money in college can be challenging, but it’s essential to learn how to manage your finances to avoid financial struggles in the future.

Here are some tips on how to save money in college:

Make a budget: Create a budget that lists all of your expenses, including tuition fees, housing, textbooks, transportation, food, and entertainment. This will help you keep track of your spending and identify areas where you can cut back.
Use student discounts: Many retailers, restaurants, and entertainment venues offer student discounts. Take advantage of these discounts to save money on everything from clothing to movie tickets.
Rent or buy used textbooks: Textbooks can be expensive, but you can save money by renting or buying used textbooks.
Cook at home: Eating out can quickly add up, so try cooking at home as much as possible. Meal prep for the week to save time and money.
Use public transportation: If you live in a city with a good public transportation system, consider using it instead of owning a car. It can be much cheaper, and you’ll save money on gas and maintenance costs.
Take advantage of campus resources: Most campuses offer free or low-cost services, such as gym memberships, counseling, and health clinics. Use these resources to save money and improve your overall well-being.
Work part-time: Consider getting a part-time job on or off campus to earn extra money. Look for jobs that are flexible and won’t interfere with your studies.
Avoid unnecessary expenses: Cut back on non-essential expenses like eating out, shopping for clothes or gadgets, and going out partying. Instead, look for free or low-cost alternatives.

By implementing these tips, you can save money and still enjoy your college experience without going into debt.

Adulting 101

Otile Brown’s two MacBook Laptops stolen in Tanzania.

Otile Brown claims his laptops were stolen in Julius Nyerehe Airport while heading for a show in Tanzania.

Published

2 months ago

January 17, 2023

Clerkson Aroni

Otile Brown, Kenyan musician, and hitmaker has revealed on his Instagram page today that he lost two MacBook Laptops at Julius Nyerere Airport in Tanzania.

In the long post, the hitmaker revealed that the airport security refused to help them within three hours after he reported the theft. He added that they refused to check their CCTV footage.

“so they refuse to offer services when we can trace the laptops just around there’” Otile Brown added.

He went on to say that they still refused to help even after he produced a police report that in his opinion is a procedure in the whole recovery process.

He went on to say that he and his team would have retrieved the laptops within a short period, but he feels that the Airport security staff wanted him to loose them completely.

“What is the job of security if they can’t help you? As a lover of Tanzania, I have been hurt so much. I need a lawyer,” Otile added.

Featured image: instagram.com

Adulting 101

Shout-out to our star Podcasters!

September 30th marks international celebration of the power of podcasts!

Published

6 months ago

September 30, 2022

Cecilia Ashioya

This is a great opportunity to connect with fellow pod-casters, podcast listeners, podcast enthusiasts, and leaders in the podcasting industry. Be sure to connect with some of the Kenyan Podcasters that we’ve had the opportunity to vibe with, and learn a few tips about the podcasting life.

1.) The Tall Girls Pod

The Tall Girls Pod is an entertaining & informative podcast hosted by Nyar-Malit & Noel Richter. The podcast is dedicated to creating confidence, acceptance & overall body positivity. Join them weekly to discuss everything gigantic, from dating, clothes, confidence or just texting. Learn & see things from another perspective, slightly higher perspective!

2.) The Yes Girls Podcast

Two Nairobi-based wanderlust-ers, The Yes Girls, are making it their mission to say ‘yes’ to doing, being, and learning something different every two weeks and documenting their journeys. Their podcast is a strange but interesting result of them saying ‘yes’ to sometimes challenging, sometimes fun, sometimes entertaining and sometimes downright outrageous experiences!

We dive with the @The Yes Girls Podcast to learn what differentiates their podcast from the rest, challenges faced while podcasting and much more! Keep it here for more uploads and remember to leave your feedback in the comment section.

3.) The Loop by Okaka

Okaka is a creative podcaster who enjoys who he is and the stories he tells. Join him and stay through the different experiences, interviews and chill sessions he hosts with people as crazy and creative as him.

Here’s to an episode he did with Anne Mwaura, host of The fuse on Capital Radio. Remember to follow and connect with more of his episodes on spotify and anchor as The loop by Okaka.