Adulting 101
Personal Branding (Part 1)
What is Personal Branding? Why is it Important? How to Establish it & Improve your Brand.
Personal brand: It is a strategy that focuses on your most crucial product – YOU!
It is how you project yourself to the world so that your audience knows who you are and what you stand for. It’s what people can expect from you. It is what people say about you when you are not in the room!
Personal branding is not just about marketing but about being your marketer. It’s about promoting yourself with credibility and passion; both online and in person.
Why is personal branding so important:
In an era where people’s attention spans are getting shorter by the minute, the need to make an impression is more important than ever. The best way to do this is by creating a solid and
memorable brand identity.
Brand identity that; Makes you stand out from the crowd, Opens up opportunities, Earns you trust/builds trust with those around you and Helps you overcome imposter syndrome.
Steps to establish & improve your personal brand
- Carry out a self-analysis & identify your;
(a). Values
(b). Passion/Interests
(c). Strengths
(d). Personality Attributes
(e). Goals
A self-analysis will allow you to ask yourself what you want to be known for. Every step, choice, career and business decision will move your towards your desired reputation. - Get 360-degree feedback from those around you; family, friends, and colleagues.
How are you perceived by others? Take control of your reputation – take stock and plan going forward.
- Identify your target audience. Who do you have an easy time working with/ or
are insync with? Look at the universe of audiences and narrow down to the people
who are looking for your specific traits, values, skills etc.
What do they need (functional) and what do they need to feel (emotional need)?
How do they line up with your self-analysis. Do you need to hone your skills?
Learn new ones that fit into the brand you desire and the audience you have identified? - Remember to create a personal branding strategy using the 3Cs of branding;
clarity, consistency (online and in person) & constancy.
It will be key to have tangible metrics to met the personal goals for your brand
that you have set eg. Goal: To be included in the important conversations that
management is having. Action: Speak up more, Participate in the Company Blog,
Network Internally to Build Influence. - Don’t underestimate;
- That your personal image plays to your brand.
- The power of nonverbal communication (body language): 90% of communication
is communicated via nonverbal communication (eye contact, hand gestures, posture). - That being authentic doesn’t mean not self-editing. Always keep in mind
what is appropriate, and when to reserve judgment or opinion.
If this article was helpful do make sure to comment share and read part 2.
Research reveals that individuals who frequently use emojis in their text conversations with friends and family tend to have a higher level of emotional intelligence.
These expressive icons may be more than just playful additions to messages—they can reflect a deeper connection with one’s feelings.
The study, conducted in the U.S., surveyed 320 participants about their backgrounds and messaging habits. Findings indicated that those confident in using emojis demonstrated a strong capacity for understanding and managing emotions. Interestingly, while women were more likely to use emojis, individuals who identified as anxious or private were less comfortable incorporating them into their communication.
Dr. Simon Dubé, a psychologist from the Kinsey Institute at Indiana University, emphasized the significance of these digital tools in modern communication. “The way we interact during virtual conversations reveals more about ourselves than we might think,” he explained. “Emojis are not just smiley faces or heart icons—they are tools for conveying meaning and enhancing communication.”
According to Dr. Dubé, emojis play a vital role in bridging the gap created by the lack of non-verbal cues in virtual exchanges. “They meet the need for non-verbal support, helping to reduce uncertainty, adjust the tone, or increase the clarity of a message,” he noted.
This research highlights the evolving ways we adapt to digital communication, suggesting that emojis are more than simple decorations—they’re essential tools for emotional expression and connection in a text-driven world.
Do you feel like life’s throwing you one too many curveballs lately? Welcome to your quarter-life crisis—well, I wouldn’t call it that, more like a plot twist!
If you’re in your 20s or early 30s, chances are you’ve felt that unsettling mix of confusion, anxiety, and “What am I even doing with my life?” vibe. But hey, it’s not as grim as it seems. This phase, though overwhelming, is more of a growth spurt for your mind and soul.
Here’s How to Navigate this Rollercoaster with Style
1. Embrace the Chaos, Don’t Fight It
First off, let’s normalize the chaos. Life’s not a straight path, and the sooner you accept the zig-zags, the smoother your ride will be. Remember, everyone’s story is different, so don’t compare your journey to someone else’s Instagram highlight reel.
This period of uncertainty? It’s just the universe’s way of nudging you towards something bigger and better.
2. Reflect and Redirect
Feeling lost? That’s your cue to pause and reflect. Ask yourself the deep questions: What do I really want? What makes me happy? It’s okay if you don’t have all the answers right away.
Start small—maybe it’s time to pivot in your career, explore a new hobby, or even take a solo trip to clear your mind.
The goal is to redirect your energy towards what genuinely matters to you.
3. Surround Yourself with Positivity
Your vibe attracts your tribe, so keep it positive. Hang out with people who uplift you, not those who drain your energy. And don’t forget to celebrate the small wins—whether it’s finally nailing that work project or just getting out of bed when you didn’t feel like it. Positivity breeds more positivity, and that’s what you need right now.
4. Trust the Process
Trust me, everything you’re going through is preparing you for something amazing. You might not see it now, but hindsight’s 20/20, right? So, trust the process and keep moving forward, even if it’s just one baby step at a time. Your plot twist? It’s leading to a grand finale that’ll be worth the wait.
A quarter-life crisis isn’t the end of the world; it’s just a chapter in your story. Embrace the uncertainties, learn from them, and use this time to craft a life that’s true to who you are. After all, you’re the author of your own story and this plot twist? It’s just the beginning of something epic.
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