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Adulting 101

Personal Branding (Part 1)

What is Personal Branding? Why is it Important? How to Establish it & Improve your Brand.

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Personal brand: It is a strategy that focuses on your most crucial product – YOU!
It is how you project yourself to the world so that your audience knows who you are and what you stand for. It’s what people can expect from you. It is what people say about you when you are not in the room!

Personal branding is not just about marketing but about being your marketer. It’s about promoting yourself with credibility and passion; both online and in person.

Why is personal branding so important:
In an era where people’s attention spans are getting shorter by the minute, the need to make an impression is more important than ever. The best way to do this is by creating a solid and
memorable brand identity.

Brand identity that; Makes you stand out from the crowd, Opens up opportunities, Earns you trust/builds trust with those around you and Helps you overcome imposter syndrome.

Steps to establish & improve your personal brand

  1. Carry out a self-analysis & identify your;
    (a). Values
    (b). Passion/Interests
    (c). Strengths
    (d). Personality Attributes
    (e). Goals
    A self-analysis will allow you to ask yourself what you want to be known for. Every step, choice, career and business decision will move your towards your desired reputation.
  2. Get 360-degree feedback from those around you; family, friends, and colleagues.
    How are you perceived by others? Take control of your reputation – take stock and plan going forward.
  1. Identify your target audience. Who do you have an easy time working with/ or
    are insync with? Look at the universe of audiences and narrow down to the people
    who are looking for your specific traits, values, skills etc.
    What do they need (functional) and what do they need to feel (emotional need)?
    How do they line up with your self-analysis. Do you need to hone your skills?
    Learn new ones that fit into the brand you desire and the audience you have identified?
  2. Remember to create a personal branding strategy using the 3Cs of branding;
    clarity, consistency (online and in person) & constancy.
    It will be key to have tangible metrics to met the personal goals for your brand
    that you have set eg. Goal: To be included in the important conversations that
    management is having. Action: Speak up more, Participate in the Company Blog,
    Network Internally to Build Influence.
  3. Don’t underestimate;
    • That your personal image plays to your brand.
    • The power of nonverbal communication (body language): 90% of communication
      is communicated via nonverbal communication (eye contact, hand gestures, posture).
    • That being authentic doesn’t mean not self-editing. Always keep in mind
      what is appropriate, and when to reserve judgment or opinion.

If this article was helpful do make sure to comment share and read part 2.

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Adulting 101

Adulting Weekend; Sherehe and Rest this Easter.

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Adulting is truly a second job. It’s like every day is another round in the ring with responsibilities, bills, that ever-present need to sustain a hustle to keep everything afloat and school. So, I’m here wondering, is it just me who’s constantly tired lately?

But hey, the “Adulting Weekend” or as the Christians would prefer to call it; Easter, is just around the corner, and it couldn’t have come at a better time. From Good Friday on March 29th, which is a public holiday, Easter Sunday on March 31st, observed as an observance day and Easter Monday on April 1st, also a public holiday. A time traditionally marked by its spiritual significance and the promise of renewal offers a much-needed break from the relentless pace of adult life. A sort of renewal on its own.

And you know how Kenyans do it whether it’s Easter or not, give us a reason to celebrate, and we’ll turn it into a party. But, as we dive into the Easter sherehe, from the get-togethers to the sacred moments, let’s not forget to hit the pause button. It’s important to take a breather and rejuvenate. To unplug from the daily and truly rest. As we gear up for the lively and go-getter April, this Easter break is the perfect time – a chance to relax, refresh and recharge.

Imagine this Easter as your pit stop in the race of adulting. A time to cool down, refill your tank, and get ready to zoom off when April comes.

Take that long nap without feeling guilty, spend quality time with family and friends without peeking at emails, and allow your mind to wander off script every now and then. These small moments of rest are not just acts of self-care; they’re essential for keeping our inner fires burning.

To all of us navigating this crazy dance of adulting while looking forward to the Easter festivities, let’s make a pact to rest and rejuvenate. It’s in these moments of pause that we find the strength to keep pushing forward. Here’s to a chill Easter and a fired-up Aries Season.

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Adulting 101

Such is Life: Lessons From the Death of My Auntie

Regardless of how much we grieve , the dead will be dead. they are not coming back. We: the living are the ones left .

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” I have fought the good fight, I have finished the race, I have kept the faith.”

These were the last words as we went around the grave singing the words of 2 Timothy 4:6-8. My heart was full. Guilty was the term. As I placed my flowers on her grave I was apologetic. My heart was honest. Entirely in my life, I have never felt as guilty before. My aunt was gone. No memorable moments, just what she left me: A Prayer Book

PHOTO COURTESY

Regardless of how much I regret and cry, Auntie is dead. What can I do? I can learn. Take notes and introspect. Learn (Ai definition) To acquire knowledge or skill in a subject, typically through study or experience. Let’s learn together, shall we?

Spend time with your loved ones. Be it your friend or relative, create time for them. Do not have a boundary that this is blood: even friends can be blood. Love is something no amount of money can purchase. Spend time together. Yes, we are chasing the bag but what is the essence of working for it without using it? I believe money can never be enough. Do not let grief unite you.

Love people regardless. People’s mistakes and shortcomings tend to create rifts between people. If you love somebody, it means you also embrace their shortcomings. We have to be in the capacity to tolerate and solve the problems. I’m not advocating for toxicity but if it is your cup of tea, walk away or seek help.

PHOTO COURTESY

Most importantly: how you feel after the loss of a loved one is what is the solution to it. Every business is a result of problems hence creating opportunities. That is the same case here; you control your life. Instead of feeling lowly, pray for strength and live from the lessons.

Rest in Peace Auntie…

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Adulting 101

A Glimpse Inside The Life of the Versatile Teddy Munyendo

Teddy Munyendo aka DJ Icon reveals secrets to his success as well as sharing his adulting wisdom.

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Teddy Munyendo otherwise known as DJ Icon is doing the most being the CEO of Iconic Entertainment and Media. The ecstatic Teddy shares his adulting secrets and paints a clear picture of his versatility.

”(laughing) let’s do it bro… I’m all here”

Who is Teddy Munyendo?

I’m Teddy Munyendo and I’m passionate about journalism, multimedia, and the captivating world of music. With a keen eye for storytelling and a knack for creativity, I find myself drawn to the dynamic intersection of these fields.

How would you describe yourself in three words?

I am Ambitious, Determined and self-driven

Interesting, now you are otherwise known as DJ Icon, how did you get yourself into Deejaying?

I began my journey as a DJ at a young age, igniting a lifelong passion. This was fueled by my go-getter attitude. I’ve cultivated a unique blend of skills and experiences that drive me to pursue excellence in every endeavor. Not forgetting that I come from a family that is blessed with talents in music

What do you love about the world of music and deejaying in general?

Where do I start…..
Okay, Emotional Connection: Music has a unique ability to evoke emotions and memories. It can make you feel happy, sad, excited, or nostalgic. Deejaying allows individuals to curate playlists or mixes that resonate with their own emotions and those of their audience.

Creative Expression: Both music and deejaying offer avenues for creative expression. Musicians can compose melodies, write lyrics, and experiment with different sounds, while DJs can mix tracks, create mashups, and develop unique performances.

Still on this what inspires your creativity?

The ability to create mashups and mix the tracks and bring out a different touch of music within a specific genre.

What keeps you going?

I’m so optimistic about my future and I also have a Targeted future, I’m an all-in-one person, which means you have to be hardworking. I’m that one guy who has tried nearly everything so long as I see an opportunity and this comes with so much strictness; for you to be successful you have to be strict with your plans and objectives… So I move to where the money is because there is no day money will locate you, you have to locate it first… In short, being all in one means that I’m a broker, whatever you want I must be able to provide or have a link at whatever cost

Why do you believe that money will never locate you yet you have numerous skills?

First, Money was introduced to bring an end to laziness, nothing much… So it’s hard to own money and you aren’t working. God gave us these skills so that we can work hard and in unison towards a common goal: making money. You can have the skill but you ain’t on your toes, so the money won’t come to you because you have the skill… Remember your work has to be seen for you to get paid… So we work hard to locate money or else we’ll stay or die poor, and remember not everyone poor is not working hard, so we have to work beyond our limits

I can feel the personal touch. Now walk me through your journalism and multimedia journey, how did this get to be?

That’s a fantastic choice! Journalism and media indeed offer a lot of opportunities for creativity and critical thinking. In these fields, you have the chance to explore various topics, tell stories, uncover truths, and engage with diverse audiences. Your creativity can shine through in how you frame stories, select angles, craft headlines, and present information in compelling ways. Keep honing your skills and exploring new ideas, and you’ll find that journalism and media can be incredibly rewarding paths for your creative mind.

You are a versatile person, could you list some of the skills and explain how you got to acquire the skills?

I have diverse skill sets in videography, photojournalism, editing, radio and TV hosting, reporting, and more will undoubtedly serve you well in the field of journalism and media.
Training at Zetech University and through personal training has provided me with a solid foundation, but remember that learning is an ongoing process; I’m still gaining skills

How do you practice and balance all these skills?

I have a group of individuals who help me run the activities. You know you cannot always do it alone. So I take a job at a time and with that, I keep on practicing diverse skills. But remember in multimedia we have different stages, we have pre and post-production. Passing through all these stages helps me practice and sharpen all my skills because they are all included in these stages

What is adulting to you?

Adulting is the journey of becoming self-sufficient, accountable, and capable of handling the demands of adult life.

As a young person, how would you describe the situation of the youth in the country?

For me as much as there’s no employment, on the other hand, there’s something for everyone, it just depends on your level of aggressiveness and hard work, remember also good work matters.

On the same note, how do you think young people can make ends meet?

Networking is the most important thing in making ends meet. Just know someone who knows someone, and then you’re good to go. But remember that knowing someone and you haven’t perfected your skill is a whole mess. Know someone and make sure you’re working hard to prove you can do it

How does one get the skill yet we are competing for Platform?

Any chance you get to learn, learn and acquire a skill then the platform will come

What’s your take on how young people are living?

We are living in tough times, where no one cares about another. Young people are affected by peer pressure, and greed to gain wealth without working hard, so they stop working hard and want to get riches through gambling, scamming or even robbing and it makes things even worse.

What is your secret to success?

There is not much, pray, work smart, know people and stay calm.

One thing we don’t know about Teddy?

Teddy is a cool and God-fearing guy who is interested in anything to do with creativity.

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