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Kenyan Gen Z’s Beloved Gospel Artists Revealed

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In a surprising revelation, it appears that Kenya’s Generation Z, known for their adeptness with technology and aged between 11 and 26, are immersing themselves in gospel music beyond the confines of Sunday worship, as evidenced by Spotify streaming data.

The most streamed gospel artists among Gen Z in Kenya include Christina Shusho, Maverick City Music, Elevation Worship, Hillsong Worship, and Chandler Moore.

As the melodies of gospel tunes continue to resonate across Kenya, the surge in gospel music consumption among Gen Z reflects not just a preference for tradition but a redefinition of it. Between 2022 and 2024, there has been a remarkable 365% increase in Christian music streaming by Kenyan Gen Z, indicating their fervent appetite for spiritual enrichment.

While Sundays have long been synonymous with gospel music, Spotify data reveals a shift, with Tuesdays and Fridays emerging as unexpected favorites, closely followed by Mondays and Thursdays.

The affinity for gospel music among Kenyan Gen Z extends beyond passive listening to active curation of their musical journeys. With over 70,000 gospel playlists created on Spotify by Gen Z, it’s evident that they are keen on finding music that resonates with their beliefs and experiences.

Moreover, it’s not merely about the music but also about the message. The digital landscape has empowered Gen Z to express their faith through various mediums, including podcasts. Between 2022 and 2024, streaming of Christian podcasts by Kenyan Gen Z witnessed a notable 69% growth. Among the top-listened podcasts on Spotify are “Gospel Music Explosion” and “The Daily Bible,” followed closely by “Let God Podcast,” “Apostle Joshua Selman,” and “Beyond Grace Prayer Podcast.”

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Fave Takes the Spotlight As Spotify’s Equal Africa Artist For November

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Spotify has named Nigerian music sensation FAVE as its EQUAL Africa Artist of the Month for November 2024.

With her soulful voice, captivating lyrics, and unique rhythmic style, FAVE has become one of Nigeria’s most influential musical figures, gaining international recognition.

FAVE’s breakthrough came in 2020 with the viral hit “N.B.U.,” followed by her debut EP Riddim 5. She has since collaborated with top Nigerian artists like Olamide, Simi, Phyno, and Davido. Notably, her feature on Davido’s “Kante” from the Timeless album was one of Spotify’s most-streamed tracks in Nigeria in 2023.

Reflecting on her journey, FAVE shared, “Being a woman in the music industry can be challenging, but it’s made me more determined. The EQUAL program is vital because it amplifies women’s voices and promotes balance in the industry.”

Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, praised FAVE’s global appeal, saying, “FAVE represents the incredible talent coming out of Africa, and we’re proud to celebrate her as part of the EQUAL Africa program. She’s an inspiration for future artists.”

She recently released a new track titled Dutty Love on November 7.

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Kenyan Music Producer DTX Encourages Listeners To Get ‘High’ On Life’s Wins With New Single

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Kenyan music producer and songwriter DTX is set to make waves with the release of his newest single, High.

Known for his dynamic production style that seamlessly blends a wide array of genres—including pop, electronic, hip-hop, R&B, dancehall, afrobeat, trap, drill, dubstep, and EDM—DTX continues to push boundaries in Kenya’s music scene. This versatility is on full display in High, a track that promises to resonate with music lovers everywhere.

High is an energizing, celebratory track that encapsulates the pure joy of life’s victories. Whether it’s a milestone, a special moment, or a burst of confidence, the song is a call to revel in life’s highs, whatever they may be. Through this single, DTX creates a universal message aimed at inspiring happiness and self-assurance across all walks of life.

“I made this track so people can embrace and cherish their highs, whatever form they take,” says DTX. “Whether it’s love, success, career achievements, or personal growth, I want listeners to celebrate themselves and feel proud.”

DTX has earned acclaim for producing some of Kenya’s most beloved tracks, including Sauti Sol’s Rhumba Japani, Savara’s Balance, and Nyashinski’s Silencer. His unique touch and dedication to innovation have cemented his reputation as one of Kenya’s leading music producers.

With High, DTX invites fans to reflect on their accomplishments, big or small, and add a soundtrack to their personal triumphs. The track is a reminder to take a moment, let loose, and enjoy life’s special moments with unbridled joy.

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Pop Star Ariana Grande Slows Down Music To Embrace Musical Theatre Roots

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Ariana Grande recently shared her plans to slow down her music career, a move she knows might surprise her fans.

Speaking on the ‘Las Culturistas’ podcast, the 31-year-old pop star revealed how playing Glinda the Good Witch in the upcoming Wicked film adaptation has reignited her love for musical theatre. While she promised not to abandon music entirely, Grande explained she no longer envisions keeping up her intense pop music pace.

“It is my heart,” she said, adding, “I’m always going to make music and perform, but not at the rate I have been for the past 10 years.”

Grande, whose career began with the Broadway musical 13 at age 15, reflected on the joy of returning to her roots. “Reconnecting with this part of myself and finding roles to use my comedy and musical theatre background has been healing,” she shared, emphasizing the emotional importance of this shift.

The former Victorious star acknowledged the mixed reactions to her casting as Glinda, admitting on the ‘Sentimental Man’ podcast that she felt the need to prove herself. “It has to be earned,” she said, highlighting the training she undertook to prepare.

Grande aims to balance her love for theatre with continued work in music—at a pace that feels more sustainable for her future.

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