Entertainment
Nigerian Singer Ayra Starr Shines As Spotify’s EQUAL Ambassador
Published
8 months agoon
Nigerian Afrobeats luminary Ayra Starr, celebrated for her chart-topping hits such as “Rush,” “Sability,” and “Rhythm & Blues,” recently stepped into the limelight as the focal point of Spotify’s esteemed EQUAL Africa and EQUAL Global initiative throughout May.
This recognition places her alongside the illustrious Tiwa Savage, solidifying her status as one of Africa’s foremost musical talents to garner both regional and global acclaim.
In the words of Monica Kemoli-Savanne, Spotify’s Senior Artist & Label Partnerships Manager for Sub-Saharan Africa, this initiative resonates with the platform’s unwavering commitment to championing women within the music industry, fostering an environment of inclusivity and empowerment. Ayra Starr’s ascendancy on the global stage serves as a poignant testament to Africa’s rich reservoir of talent, underscoring the transformative power of providing a platform for burgeoning artists.
Spotify’s EQUAL program has emerged as a catalyst for change, hosting 15 impactful activations and catalyzing over 14.8 million artist discoveries through its curated playlists in the preceding year alone. Notably, EQUAL artists received a staggering 11,800 editorial playlist additions, indicative of the program’s far-reaching influence and ability to amplify underrepresented voices.
Ayra Starr, whose latest offering “Commas” has already amassed a staggering 35 million streams on Spotify since its February release, reflects on her distinctive musical style, attributing her success to her ability to carve out a distinctive niche within the industry. Her selection as Spotify’s EQUAL artist embodies a profound sense of gratitude and responsibility, as she endeavors to represent not only women in Afrobeats but African women at large on the global stage.
In her own words, Ayra Starr articulates the significance of her ambassadorship, expressing gratitude for the opportunity to serve as a beacon of inspiration for aspiring female artists within the genre. As the EQUAL program continues to champion diversity and inclusivity, Ayra Starr stands poised to leave an indelible mark on the musical landscape, igniting a wave of empowerment and artistic innovation for generations to come.
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Entertainment
Netflix Set To Debut A Gripping Kenyan Drama Series ‘Mo-Faya’
Published
2 weeks agoon
December 16, 2024Netflix is set to broaden its repertoire of African storytelling with the premiere of Mo-Faya, an enthralling new drama series from acclaimed creator and director Reuben Odanga.
The seven-episode series is scheduled to launch on December 20, 2024, offering audiences a unique blend of intense drama and telenovela flair.
Mo-Faya takes viewers on a journey through Nairobi’s vibrant streets and into the lesser-seen corners of Western Kenya, an area rarely spotlighted in mainstream media. The show centers on Zawadie, whose life unravels after learning life-altering secrets about her family. Determined to rebuild, she begins a new chapter with her boyfriend, Brian. But when she discovers his dangerous double life, Zawadie is drawn into a shadowy world filled with betrayal and crime.
The series features a mix of seasoned talent and emerging stars, including Lorna Lemi (Nairobby), Brahim Ouma (Pepeta), and newcomers Tobit Tom and Mathew Ngugi. Also joining the cast are Alex Mwakideu (Nafsi), Blessing Lung’aho (Country Queen), Basil Mungai (Kina), Tessy Njine (Selina), and the well-known media personality Cate Rira.
Reuben Odanga, known for his work on the critically acclaimed, Kalasha Award-winning telenovela Selina, brings his expertise to Mo-Faya, marking his first series for Netflix. His directorial debut feature film, Nafsi, was also featured on the platform in 2022, solidifying his reputation as a pioneer in Kenyan storytelling.
Mo-Faya promises to bring a fresh and compelling voice to the global stage of drama.
Entertainment
Viral TikTok Phrase ‘Demure’ Is Dictionary.com’s Word Of The Year For 2024
Published
3 weeks agoon
December 12, 2024Dictionary.com has named “demure” as its 2024 Word of the Year, a choice inspired by its viral popularity on TikTok.
Traditionally defined as “characterized by shyness and modesty; reserved,” the word took on a fresh, empowering meaning this year.
The trend began in August when TikTok creator Jools Lebron used the phrase “very demure, very mindful” in a series of videos offering advice on modesty, respect, and workplace etiquette. The word quickly became a playful descriptor for everyday moments, from eating a donut to commuting, and experienced a 1,200% increase in digital media mentions and 200 times more searches on Dictionary.com.
For Lebron, a transgender woman, the trend had a personal impact, helping fund her gender-affirming care. Other trans women also embraced “demure” as a way to share lessons on mindfulness and self-confidence, fostering a supportive community online.
Dictionary.com noted that “demure” reflects a broader cultural shift toward personal presentation and in-person interactions as society moves away from pandemic isolation. Alongside “demure,” other shortlisted words included Brainrot, Brat, Extreme Weather, Midwest Nice, and Weird.
The rise of “demure” demonstrates how language evolves, turning a traditional term into a modern expression of quiet confidence and empowerment.
Entertainment
Singer Vallerie Muthoni Releases New Collab With Lil Maina And Kahvinya
Published
3 weeks agoon
December 9, 2024Renowned Kenyan musician Vallerie Muthoni, better known as Brown Suga, is thrilled to announce her latest release, Shake.
This electrifying dance anthem seamlessly blends hip-hop, riddim, dancehall, and gengetone.
With its pulsating beats and irresistible energy, Shake channels the confident swagger of Lil Maina and the vibrant flair of emerging Kenyan pop star Kahvinya. This track is a high-energy celebration, crafted for dance floors, street corners, and any space where movement is the main event. “It’s got that winning combination — an unforgettable hook, powerful verses, melodies that stick, and a beat you can’t help but move to,” says Vallerie Muthoni.
What sets Shake apart is Vallerie’s fearless approach to genre fusion. The artist sees genres not as separate entities, but as interwoven elements that can create something fresh and exciting. “This track is all about turning up and having a good time,” she shares. “It reminds you that no matter who you are or where you come from, in that moment, you can just be present and enjoy life in your own way.”
The roots of Shake go back to 2020, when gengetone was in the spotlight. Yet, Vallerie Muthoni knew this song wasn’t ready for release until now. With beats crafted by production duo Pesos and Dencho, and additional co-production from Awe Killer — the team behind her EP Vision 2020 — Shake was kept under wraps until the perfect moment. “I knew it needed to wait,” she explains. “But it’s finally time to share it with the world.” Partnering with Lil Maina and Kahvinya brought the track to life, proving that good things come to those who wait.
Vallerie’s journey in music began in 2017 with her debut single, a collaboration with her school friend Mbithi. Her unique blend of rap and singing quickly made her a standout, leading to her inclusion in Homeboyz’s Jumpoff Freshman Class of 2018, where she was the only female artist. She followed up with two EPs, The Wavy Soul (2018) and Pisces SZN (2019), showcasing her adaptability and genre versatility. After a period of introspection and development, Vallerie re-emerged with Vision 2020, a project that signaled her triumphant return to the scene.
Now, with Shake hitting the airwaves, Vallerie is ready to take her music on the road. She’s planning a tour to promote Vision 2020, bringing her powerful performances to audiences across Africa and beyond. Fans can also expect more visually captivating music videos and collaborations with the best of Africa’s music talent.
With Shake, Vallerie Muthoni is poised to take her place as a key figure in the genre-fluid movement, proving that she’s not just a trendsetter but a true trailblazer in the world of African music.
Netflix Set To Debut A Gripping Kenyan Drama Series ‘Mo-Faya’
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Viral TikTok Phrase ‘Demure’ Is Dictionary.com’s Word Of The Year For 2024
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