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TikTok Highlights Cultural Impact With Inaugural Visionary Voices Africa List

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TikTok has introduced its first-ever Visionary Voices Africa List, honouring 15 dynamic young Africans who are making a profound impact on culture.

This list celebrates rising African stars and next-generation influencers who are transforming various industries across the continent. It focuses on individuals who are creatively redefining African culture and leveraging TikTok to educate, entertain, and champion the African community.

The honorees are classified into three groups: Creators, Small Business Owners, and Industry Disruptors. Among the distinguished names are Grammy award-winning artist Burna Boy, U.S.-based Kenyan comedian and creator Elsa Majimbo, Guinness World Record-holding chef Hilda Baci, and amapiano sensation, DJ, and producer Uncle Waffles.

The list also includes Nigerian creator and short film producer Blaqboi, and Bolo Bespoke, who uses TikTok to showcase his unique designs and the authentic style of his fashion house, Bespoke City. Additionally featured are South African entrepreneur and CEO of Afrocurl, Kayla Kim Kay, and Mwangi Muthoni of Dreadlocks Nairobi, who has turned his Nairobi salon into a renowned hub for natural dreadlocks with his keen sense of style and passion for distinctive looks.

Also highlighted are The Joy, who captured audiences at Coachella and received acclaim for their debut EP Amabutho, travel blogger Popi Sibiya, and Iremide, who won TikTok’s 2023 Top Creator Award in the Lifestyle and Education category. Other standout names include Arap Uria, a sports content creator with over 1.5 million followers, Alexa Schempers, founder of the Cape Town-based fashion label Rethread, and Chad Jones, famous for his family dance videos. Rounding out the honorees is Banele Ndaba, known as Moghelingz, whose nostalgic TikTok videos offer both entertainment and education on African culture.

In tandem with the release of this list, TikTok is launching the #VisionaryVoicesAfrica programming hub within the app. This hub will feature a curated music playlist that showcases the rich sounds putting Africa on the global stage. From July to August, TikTok will spotlight these influential African musicians, celebrating their artistic contributions and cultural significance.

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Netflix Set To Debut A Gripping Kenyan Drama Series ‘Mo-Faya’

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Netflix is set to broaden its repertoire of African storytelling with the premiere of Mo-Faya, an enthralling new drama series from acclaimed creator and director Reuben Odanga.

The seven-episode series is scheduled to launch on December 20, 2024, offering audiences a unique blend of intense drama and telenovela flair.

Mo-Faya takes viewers on a journey through Nairobi’s vibrant streets and into the lesser-seen corners of Western Kenya, an area rarely spotlighted in mainstream media. The show centers on Zawadie, whose life unravels after learning life-altering secrets about her family. Determined to rebuild, she begins a new chapter with her boyfriend, Brian. But when she discovers his dangerous double life, Zawadie is drawn into a shadowy world filled with betrayal and crime.

The series features a mix of seasoned talent and emerging stars, including Lorna Lemi (Nairobby), Brahim Ouma (Pepeta), and newcomers Tobit Tom and Mathew Ngugi. Also joining the cast are Alex Mwakideu (Nafsi), Blessing Lung’aho (Country Queen), Basil Mungai (Kina), Tessy Njine (Selina), and the well-known media personality Cate Rira.

Reuben Odanga, known for his work on the critically acclaimed, Kalasha Award-winning telenovela Selina, brings his expertise to Mo-Faya, marking his first series for Netflix. His directorial debut feature film, Nafsi, was also featured on the platform in 2022, solidifying his reputation as a pioneer in Kenyan storytelling.

Mo-Faya promises to bring a fresh and compelling voice to the global stage of drama.

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Viral TikTok Phrase ‘Demure’ Is Dictionary.com’s Word Of The Year For 2024

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Dictionary.com has named “demure” as its 2024 Word of the Year, a choice inspired by its viral popularity on TikTok.

Traditionally defined as “characterized by shyness and modesty; reserved,” the word took on a fresh, empowering meaning this year.

The trend began in August when TikTok creator Jools Lebron used the phrase “very demure, very mindful” in a series of videos offering advice on modesty, respect, and workplace etiquette. The word quickly became a playful descriptor for everyday moments, from eating a donut to commuting, and experienced a 1,200% increase in digital media mentions and 200 times more searches on Dictionary.com.

For Lebron, a transgender woman, the trend had a personal impact, helping fund her gender-affirming care. Other trans women also embraced “demure” as a way to share lessons on mindfulness and self-confidence, fostering a supportive community online.

Dictionary.com noted that “demure” reflects a broader cultural shift toward personal presentation and in-person interactions as society moves away from pandemic isolation. Alongside “demure,” other shortlisted words included Brainrot, Brat, Extreme Weather, Midwest Nice, and Weird.

The rise of “demure” demonstrates how language evolves, turning a traditional term into a modern expression of quiet confidence and empowerment.

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Singer Vallerie Muthoni Releases New Collab With Lil Maina And Kahvinya

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Renowned Kenyan musician Vallerie Muthoni, better known as Brown Suga, is thrilled to announce her latest release, Shake.

This electrifying dance anthem seamlessly blends hip-hop, riddim, dancehall, and gengetone.

With its pulsating beats and irresistible energy, Shake channels the confident swagger of Lil Maina and the vibrant flair of emerging Kenyan pop star Kahvinya. This track is a high-energy celebration, crafted for dance floors, street corners, and any space where movement is the main event. “It’s got that winning combination — an unforgettable hook, powerful verses, melodies that stick, and a beat you can’t help but move to,” says Vallerie Muthoni.

What sets Shake apart is Vallerie’s fearless approach to genre fusion. The artist sees genres not as separate entities, but as interwoven elements that can create something fresh and exciting. “This track is all about turning up and having a good time,” she shares. “It reminds you that no matter who you are or where you come from, in that moment, you can just be present and enjoy life in your own way.”

The roots of Shake go back to 2020, when gengetone was in the spotlight. Yet, Vallerie Muthoni knew this song wasn’t ready for release until now. With beats crafted by production duo Pesos and Dencho, and additional co-production from Awe Killer — the team behind her EP Vision 2020Shake was kept under wraps until the perfect moment. “I knew it needed to wait,” she explains. “But it’s finally time to share it with the world.” Partnering with Lil Maina and Kahvinya brought the track to life, proving that good things come to those who wait.

Vallerie’s journey in music began in 2017 with her debut single, a collaboration with her school friend Mbithi. Her unique blend of rap and singing quickly made her a standout, leading to her inclusion in Homeboyz’s Jumpoff Freshman Class of 2018, where she was the only female artist. She followed up with two EPs, The Wavy Soul (2018) and Pisces SZN (2019), showcasing her adaptability and genre versatility. After a period of introspection and development, Vallerie re-emerged with Vision 2020, a project that signaled her triumphant return to the scene.

Now, with Shake hitting the airwaves, Vallerie is ready to take her music on the road. She’s planning a tour to promote Vision 2020, bringing her powerful performances to audiences across Africa and beyond. Fans can also expect more visually captivating music videos and collaborations with the best of Africa’s music talent.

With Shake, Vallerie Muthoni is poised to take her place as a key figure in the genre-fluid movement, proving that she’s not just a trendsetter but a true trailblazer in the world of African music.

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