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Clout Clash: Digital Glam vs Real-Life Brilliance

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Clout chasing is slowly becoming an accepted norm in the entertainment industry. From Vera Sidika catching flights not feelings to Brian Chira throwing insults to Tiktoker Nyako. The habit is creeping into our daily lives where we do anything for the likes and the attention.

However, what is clout chasing? Clout chasing refers to individuals chasing fame in order to influence by becoming the center of attention on social media.

PHOTO COURTESY OF INSTAGRAM

Tiktoker Nyako has been the custodian to Brian Chira whereby she went ahead to cater for his expenses and even paid his rent. The German-based TikTok star has played a role in the well-being of Chira. The 27-year-old was left under the care of father cum content creator Baba Talisha popularly known as ”Baba T.”

PHOTO COURTESY OF INSTAGRAM

Later, Brian comes with allegations that Baba T is not taking good care of him to the extent of insulting Nyako. After ranting Chira hauls insults to Nyako. This draws the authenticity of the whole event. Is Nyako using Chira for fame in the name of goodwill or is Brian Chira being ungrateful?

Socialite Amber Ray and his hubby Kennedy Rapudo haven’t been shying to showcase their lavish lifestyle. With a wig costing Ksh420,000 to shopping goods worth Ksh 158,000, Amber Ray has consistently exposed her receipts to the public with the #bibi ya tajiri. The couple’s posts prompted questions regarding the authenticity of their wealth. Mr. Rapudo was quick to defend his source of wealth as he stated that his business is legitimate and he’s not part of the dirty game otherwise known as ”wash wash”.

Celebrated Tahidi high actor Joseph Kinuthia alias Omosh once appealed for help from Kenyans to help him raise money for rent and food and also clear his dues worth Ksh 100,000. On the other hand, Rapper Colonel Mustapha was spotted in a video doing mjengo. The video elicited a lot of reactions as some stated it was a music video. The rapper defended himself stating that he’s making ends meet. He stated that after the video he could barely walk comfortably on the streets after the video surfaced.

PHOTO COURTESY OF INSTAGRAM

Recently gospel artiste Alpha Mwana Mtule has been in a bad state. In an interview with YouTuber Nicholas Kioko, the artist stated that he was poisoned at a gig he was invited to perform in Rongai. The artist stated that he started throwing up and nose bleeding after he got home. Later fellow artist B-classic shared a video stating that he was in critical condition and appealed for help to enable his treatment. The vibrant singer was killed by the internet with some alleging suicide. Regardless of his state, some part of the audience believes the artist is chasing clout.

The pressure for digital glam is slowly making us drift from real life. the desire to be successful is choking to the extent that we do anything for the likes and the attention. The growth and adaptation of clout is slowly making real loose meaning. Truthfully, real life has longevity while digital glam is short-lived.

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Fave Takes the Spotlight As Spotify’s Equal Africa Artist For November

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Spotify has named Nigerian music sensation FAVE as its EQUAL Africa Artist of the Month for November 2024.

With her soulful voice, captivating lyrics, and unique rhythmic style, FAVE has become one of Nigeria’s most influential musical figures, gaining international recognition.

FAVE’s breakthrough came in 2020 with the viral hit “N.B.U.,” followed by her debut EP Riddim 5. She has since collaborated with top Nigerian artists like Olamide, Simi, Phyno, and Davido. Notably, her feature on Davido’s “Kante” from the Timeless album was one of Spotify’s most-streamed tracks in Nigeria in 2023.

Reflecting on her journey, FAVE shared, “Being a woman in the music industry can be challenging, but it’s made me more determined. The EQUAL program is vital because it amplifies women’s voices and promotes balance in the industry.”

Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, praised FAVE’s global appeal, saying, “FAVE represents the incredible talent coming out of Africa, and we’re proud to celebrate her as part of the EQUAL Africa program. She’s an inspiration for future artists.”

She recently released a new track titled Dutty Love on November 7.

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Kenyan Music Producer DTX Encourages Listeners To Get ‘High’ On Life’s Wins With New Single

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Kenyan music producer and songwriter DTX is set to make waves with the release of his newest single, High.

Known for his dynamic production style that seamlessly blends a wide array of genres—including pop, electronic, hip-hop, R&B, dancehall, afrobeat, trap, drill, dubstep, and EDM—DTX continues to push boundaries in Kenya’s music scene. This versatility is on full display in High, a track that promises to resonate with music lovers everywhere.

High is an energizing, celebratory track that encapsulates the pure joy of life’s victories. Whether it’s a milestone, a special moment, or a burst of confidence, the song is a call to revel in life’s highs, whatever they may be. Through this single, DTX creates a universal message aimed at inspiring happiness and self-assurance across all walks of life.

“I made this track so people can embrace and cherish their highs, whatever form they take,” says DTX. “Whether it’s love, success, career achievements, or personal growth, I want listeners to celebrate themselves and feel proud.”

DTX has earned acclaim for producing some of Kenya’s most beloved tracks, including Sauti Sol’s Rhumba Japani, Savara’s Balance, and Nyashinski’s Silencer. His unique touch and dedication to innovation have cemented his reputation as one of Kenya’s leading music producers.

With High, DTX invites fans to reflect on their accomplishments, big or small, and add a soundtrack to their personal triumphs. The track is a reminder to take a moment, let loose, and enjoy life’s special moments with unbridled joy.

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Pop Star Ariana Grande Slows Down Music To Embrace Musical Theatre Roots

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Ariana Grande recently shared her plans to slow down her music career, a move she knows might surprise her fans.

Speaking on the ‘Las Culturistas’ podcast, the 31-year-old pop star revealed how playing Glinda the Good Witch in the upcoming Wicked film adaptation has reignited her love for musical theatre. While she promised not to abandon music entirely, Grande explained she no longer envisions keeping up her intense pop music pace.

“It is my heart,” she said, adding, “I’m always going to make music and perform, but not at the rate I have been for the past 10 years.”

Grande, whose career began with the Broadway musical 13 at age 15, reflected on the joy of returning to her roots. “Reconnecting with this part of myself and finding roles to use my comedy and musical theatre background has been healing,” she shared, emphasizing the emotional importance of this shift.

The former Victorious star acknowledged the mixed reactions to her casting as Glinda, admitting on the ‘Sentimental Man’ podcast that she felt the need to prove herself. “It has to be earned,” she said, highlighting the training she undertook to prepare.

Grande aims to balance her love for theatre with continued work in music—at a pace that feels more sustainable for her future.

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