Tanzania’s Lady Jaydee Signs Major Distribution Deal With UMG East Africa

Tanzanian music legend Lady Jaydee has signed a landmark distribution deal with Universal Music Group East Africa (UMG EA), cementing her position as one of the region’s most influential artists.

This announcement coincides with her celebration of 25 years in the music industry, a milestone recently highlighted by her induction into the prestigious Bongo Flava Honors.

Lady Jaydee, whose real name is Judith Mbibo, expressed excitement about the new partnership, calling it a perfect way to mark her silver jubilee in the industry. “Signing with UMG EA is a proud moment for me as it opens new doors to share my music with a global audience while celebrating my roots,” she said.

Since beginning her career in the 1990s, Lady Jaydee has become synonymous with the evolution of Bongo Flava. Starting out as a rapper, she eventually transitioned to harnessing her powerful vocals, creating songs that blend heartfelt storytelling with empowering themes. Her music has resonated deeply in Tanzania, Kenya, and across East Africa, earning her a loyal fanbase.

Over the years, Lady Jaydee has released nine studio albums, showcasing her versatility and artistic growth. Her accolades include more than 30 awards, both local and international, solidifying her status as a trailblazer in the East African music scene. Beyond her musical achievements, she has also served as a judge on The Voice Africa, toured extensively, and performed on stages worldwide.

UMG EA’s decision to collaborate with Lady Jaydee aligns with its strategy of nurturing and promoting East African talent on the global stage. By adding the ‘Queen of Bongo Flava’ to its roster, UMG EA not only highlights her enduring influence but also demonstrates its commitment to elevating regional music to new heights.

This partnership marks the beginning of an exciting chapter in Lady Jaydee’s career. With UMG EA’s support, her legacy is set to inspire a new generation of artists while expanding her reach to audiences around the world.

As UMG EA continues to build its lineup of exceptional East African talent, Lady Jaydee’s addition reinforces the label’s vision of shaping the future of music in the region and beyond.