Lang’ata Native Rigo Diaz Named Winner Of Chrome’s Graffiti Competition

Chrome, Kenya’s leading mainstream spirits brand has announced Rigo Diaz from Lang’ata Estate as the winner of its competitive nationwide graffiti talent search.

Diaz triumphed over strong contenders, including runner-up Ole Tipat from Kajiado, who impressed audiences with his artistic flair blending Maasai heritage with themes of nature and urban life. Diaz’s victory paves the way for him to design Chrome’s iconic matatus (nganyas) as part of the #HonourTheStreets campaign.

Graffiti is a vital element of Kenya’s vibrant street culture and a key pillar for Chrome. The talent search aimed to elevate local artistry while celebrating the creative energy of Kenyan neighborhoods. “Street art reflects the heartbeat of urban life in Kenya,” said Lilian Mbugua, Brand Manager for Chrome Trademark. “This competition highlights the importance of street culture in amplifying youth voices and aligns with our mission to build brands that resonate with Kenya’s youthful urban demographic.”

Diaz’s design, inspired by the resilience of Nairobi’s streets, earned him an impressive 6,528 votes across Facebook and Instagram. Runner-up Ole Tipat received 5,878 votes, showcasing his unique fusion of Maasai motifs and modern street art.

Other standout finalists included Wama Gafrika from Ngong, whose geometric designs merged natural and urban elements; Blessing Eboya from Kisumu, who paid tribute to Lake Victoria; and Phunk Bantu from Dandora, whose raw style told powerful stories of survival in his community.

This talent search is part of Kenya Breweries Limited (KBL)’s broader initiative to promote responsible drinking, support local talent, and create culturally relevant brands. By spotlighting street artists, Chrome and KBL demonstrate their commitment to nurturing Kenya’s creative communities.

Through this competition, Chrome solidifies its position as a leader in Kenya’s spirits industry and a champion of street culture and the talented youth driving its vibrancy. With Rigo Diaz’s artistic vision set to adorn the streets, Chrome is poised to make a lasting impact on urban artistry and community expression in Kenya.