Nai-Rich: A Glimpse into the Lives of Nairobi’s Young, Wealthy, and Influential

Showmax is set to premiere its latest Kenyan Original reality series, Nai-Rich, offering an exclusive glimpse into the lives of five prominent figures who have risen to the top of Nairobi’s social and entertainment scenes.

This 13-part series provides an unfiltered look at the drama and challenges that come with their high-profile lifestyles, going beyond the glamorous façades presented on social media. Viewers will follow these influential personalities as they navigate complex relationships, business ventures, and the pressures of staying on top in the dynamic Kenyan entertainment industry.

Produced by Samuel Maina, widely known as Sammy Dee, Nai-Rich promises to capture the essence of Nairobi’s vibrant and ambitious young elites. “The concept for Nai-Rich came from a desire to spotlight the energy and culture of Nairobi’s rising stars, blending luxury with the struggles they face,” says Sammy Dee. “These are individuals who have not only made a name for themselves through social media but have also overcome significant obstacles along the way, turning challenges into opportunities.”

Sammy Dee, whose production company True-D Pictures has previously worked on projects like the Ugandan reality series Kampala Crème and Maisha Magic’s Oh Sister and Date My Family, emphasizes that authenticity is key to creating a compelling reality series. “Audiences are drawn to stories that resonate with their own experiences. They want to see real emotions, genuine conflicts, and personal growth. High production quality, engaging storylines, and just the right amount of drama are essential to keep viewers hooked,” he explains.

Meet the Cast of Nai-Rich

The series features a diverse cast of influential figures:

• Phoina Wambui: Known simply as Phoina, she is a celebrated hair and make-up artist, beauty entrepreneur, and founder of Phoina Beauty, Nairobi’s premium beauty parlour catering to the city’s elite.
• Faith Makau (Amber Ray): A brand influencer and entrepreneur, Amber Ray is a mother of four (including two step-children) and is currently in a high-profile relationship with city businessman Ken Rapudo.
• Karuga Kimani (KRG the Don): A multi-faceted entrepreneur, farmer, industry loan shark, and entertainer, KRG the Don claims to be one of Kenya’s wealthiest artists. The father of four is also known as a music industry fixer and the go-to person for luxury cars.
• Risper Faith: Rising to fame from the reality show Nairobi Diaries, Risper Faith is an entrepreneur and influencer with a skincare brand designed for African skin. She frequently collaborates with her friend Phoina on successful business ventures. Risper is happily married to a Nairobi realtor and is a proud mother of one.
• Ken Rapudo: A wealthy Nairobi businessman, Ken Rapudo is known for his relationship with Amber Ray. The couple shares a blended family of four children, making them a frequent subject of public interest.

Nai-Rich is the latest addition to Showmax’s growing portfolio of Kenyan Originals, joining other 2024 releases such as the third season of the Kalasha-nominated drama Single Kiasi, Nick Mutuma’s comedy-drama Big Girl Small World, Phil Karanja’s dramedy Untying Kantai, and the recently launched youth drama Jiji. The series underscores Showmax’s commitment to investing in authentic local content that resonates with Kenyan audiences.

As Nai-Rich gears up for its highly anticipated premiere, it promises to deliver an exciting blend of luxury, ambition, and the real-life drama of Nairobi’s most influential personalities. The journey to the top is never easy, and Nai-Rich is set to show just how high the stakes are for those living the Nai-Rich lifestyle.