Meta introduces new monetization features for creators in Kenya

Meta has introduced In-Stream Ads and Ads on Facebook Reels for creators in Kenya. Eligible creators can monetize their videos and reels, with support in over 30 languages, including Swahili, Effective from 6th August 2024.

These capabilities will allow creators to monetize their original video content and grow their communities. Moon Baz, the Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta, stated that this initiative reflects the company’s dedication to encouraging more content creators.

“Every day, we’re inspired by the incredible African creators who use Facebook to tell stories, connect with others, and unite people. This expansion will empower eligible creators in Kenya’s vibrant creative industry to earn money, setting a high bar for creativity worldwide and making Meta’s family of apps the one-stop-shop for all creators,” he said.

Facebook In-Stream Ads & Ads on Facebook Reels

In-stream ads may be displayed before, during, or after on-demand videos, including pre-recorded content and recordings of past live streams.

The types of In-Stream Ads encompass Pre-roll Ads (before the video begins), Mid-roll Ads (within the video), Image Ads (static images below the content), and Post-roll Ads (after the video concludes).

Facebook Reels ads are integrated into the original Reels content, enabling creators to earn based on their reels’ performance while engaging their audience.

As of today, creators in Kenya who meet the eligibility criteria can monetize their video and reel content, with support available in over 30 languages worldwide, Swahili included.

Creators interested in using these products must adhere to Facebook’s Partner Monetization Policies and Content Monetization Policies and must be at least 18 years old.

Moreover, to qualify for In-Stream Ads, creators need to fulfil specific requirements, such as having at least 5,000 followers.