Arsenal’s 2024/25 Away Kit: A Fusion of Culture And Fashion

Arsenal and Adidas have unveiled the club’s 2024/25 away kit, designed in collaboration with LABRUM London, the fashion brand by Sierra Leone-born Foday Dumbuya.

This new kit, primarily for away games, celebrates Arsenal’s connection to the Black diaspora.

The jersey features a black base with a hand-drawn zig-zag graphic symbolizing the flow and movement of people, inspired by African fabric patterns. The collar and shoulders are adorned with green and red stripes, representing pan-Africanism.

In addition to the jersey, Labrum and Adidas released a five-piece capsule collection including two jackets, a tee, a jumper, and track pants. Each item showcases a reworked Labrum London logo with the ‘Nomoli’ icon, symbolizing protection and prosperity from Sierra Leone’s Mende and Kissi tribes.

Dumbuya, who merges West African heritage with Western tailoring, has guided Labrum London to significant acclaim since its founding a decade ago.

This new Arsenal kit marks Labrum’s second collaboration with Adidas this summer, following the design of Sierra Leone’s Olympic uniforms for Paris 2024, continuing their partnership from the 2020 Olympics.