Spotify Celebrates TxC As July’s EQUAL Africa Ambassadors

In a continued effort to support Women of Amapiano, Spotify has named TxC as EQUAL Africa’s July Ambassadors, following the Decade of Amapiano celebration.

The duo, Tarryn Reid and Clairise Hefke have made significant strides in the Amapiano genre, becoming influential figures in the South African music scene with their distinctive sound and dynamic presence.

TxC’s rise in the music industry showcases their dedication and innovation, earning them a loyal fanbase and establishing them as role models for female artists.

Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, expressed her excitement: “We are thrilled to welcome TxC as our EQUAL Ambassadors for July. Their pioneering work in Amapiano and their commitment to empowering women in music make them ideal ambassadors. At Spotify, we strive to create a platform where all artists can thrive, and we are excited to highlight TxC’s incredible talent and influence.”

Recognizing the challenges women face in the global music sector, Spotify’s EQUAL program aims to address gender disparities by providing female artists with visibility and resources. With over 31 billion editorial streams and more than 6,900 artists featured in the EQUAL playlist, the initiative supports women’s success in music.