The Real Stars of The Show: The Overlooked Value of Performers in the Nairobi Live Music Scene

Nairobi’s restaurant and cafe scene is flourishing, kila mahali all you hear is Hidden Gems this and that. Amidst this boom, there’s a common cultural thread tying many of these vibrant spots together: live music. As restaurants and cafes across Nairobi promote local artists you can’t help but ask is it the venues promoting the artists, or are the artists in fact the ones enhancing the venues?

While venues promote themselves as supporters of local talent, the reality showcases a more reciprocal relationship. Artists aren’t just background music because otherwise, they could just play prerecorded playlists; but would it really be the same? The unique ambience created by live performances transforms a regular dining experience into something special, becoming a primary reason customers choose one cafe over another. Despite this, at the end of the night, these artists might walk away with as little as 5,000 KES—a sum that hardly equates to the value they provide.

Artists bring a unique vibe to a venue, creating an ambience that can’t be replicated by a Spotify playlist or radio. Whether it’s the soulful strumming of a guitar or the soft notes of a jazz saxophone, live music adds a layer of authenticity and enjoyment to the dining experience that draws crowds. Regular patrons often turn into loyal customers, coming back not just for the food and drinks, but for the music that originally pulled them in.

The draw of live music is undeniable as more local artists emerge in Nairobi Live Music scene. On nights with scheduled performances, foot traffic in these establishments can spike significantly. This isn’t just about increased numbers; the diversity of the clientele also expands. Music lovers, friends of performers, and even passersby lured by the sound filtering through the doors help expand the usual customer base.

Beyond the immediate business that live music brings, there’s a further broader cultural contribution that these artists offer. They help define the character of a bistro or cafe, distinguishing it from competitors. Venues known for supporting local artists often gain a reputation as cultural centres, enhancing their brand and embedding them more deeply into the community fabric.

In discussing the dynamic between artists and venues during a recent interview with VibeYetu, JT Bulinda, an artist in the local music scene, shared his insights: “The assumption generally is that venues are doing a favour to the artists by letting them play, and while there is some truth in recognizing the platform they provide, that’s barely all there is to it.” His statement highlights a crucial point: the relationship is mutually beneficial. Venues gain a competitive edge and increase patronage through the distinctive cultural experience offered by artists, while artists receive exposure and a platform to showcase their talent.

Despite their significant contributions, our artists often face challenges. The compensation, if offered, can be minimal, and the acknowledgement of their role in attracting customers can be underappreciated. There is a growing conversation among the artist community about the need for fair treatment and better recognition of their contributions to the hospitality industry. At the end of the day as an artist, you need to earn however little you can and even more importantly, you have to keep singing and playing the instrument; so they end up being taken advantage of.

As Nairobi’s culinary scene continues to grow, recognizing the mutual benefits of this relationship could lead to more sustainable support for local artists and richer, more engaging experiences for patrons. In the thriving heartbeat of Nairobi’s eateries, perhaps the artists are the real promoters after all, deserving of fair compensation and recognition for the cultural vibrancy they bring to the table.

Let’s talk about it:

brian.muinde@parents.co.ke