Entertainment
Khloe Kardashian To Launch Fragrance Range.
Reality TV star Khloe Kardashian is set to launch her own fragrance brand, marking a solo venture with Luxe Brands, known for collaborations with Ariana Grande and Nicki Minaj.
Having previously collaborated with her sister Kim, Khloe is now diving into the beauty industry, inspired by the success of her family members’ ventures. Expressing her newfound business discernment, Khloe shared her hands-on approach to fragrance creation, emphasizing the importance of personally connecting with the products.
The debut is scheduled for 2024, with plans for annual additions to the line. Industry estimates predict a retail sales volume of $80 to $100 million in the first year. Kardashian aims to craft classic scents, combining florals with a musky undertone for a timeless appeal.
Khloe’s fragrance venture represents a strategic move in her evolving entrepreneurial journey. With her clothing brand, Good American, firmly established, she now brings a matured perspective to the beauty industry.