Connect with us

Business

Instagram can be a fantastic marketing tool if you use it properly.

Published

on

Are you maximizing on your Instagram and socials? Here are tips to make sure you get more for your business…

You attract what you post:

Do you want to get gigs as a photographer that are food-related? Then post content that you have already worked on from the food photography you do. Do you want to sell clothes or beauty products? You follow the same method which is to post what you aim to communicate.

Use relevant #hashtags

Tag what your potential clients are looking for. Use geographic and location tags to define your area. Avoid senseless hashtags as they will lessen the reach to your potential clients.

Post consistent content

Make sure your feed is not confusing and overlapping. For ease of posting one can use third party applications such as sprout social or buffer. Have a color scheme that runs across your page consistently to attract viewers to your page, this helps retain your audience.

Post engaging content

As for this I don’t mean actual content. No! I mean taking time to engage with your audience. Ask engaging questions on your posts. The more engagement you create the more conversations around you products or services arise and the more Instagram’s algorithm favors your content and sends it to more viewers.

Use your stories effectively

Be honest, how many times do you use your stories? Your stories are a way for people to get to know you better away from your feed which is mostly your shop window where you advertise your goods and services. Always remember that people buy from people, do not make them think there is no one behind the page, don’t be a robot.

Make it as easy as possible for people to get in touch with you!

Make sure your contacts are set up for someone who would want to reach you . Have a link of your website for perusal for your audience. You can also add in your YouTube link.

Share! Share! Share! You never know who might need this.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Dealing with debt stress.

To begin with, there is no shame in asking for a debt. It is a great way to finance your business and also get you up on your feet. What should accompany taking loans however, is responsibility.

Published

on

Taking loans has become so easy over the years and basically anyone can loan money. The increase in mobile loan apps such as M-shwari and Fuliza has made it possible for Kenyans to borrow money anytime. Citizen TV’s coverage of ‘debt of shame’ on Sunday, July 18 shows how many have succumbed to harassment and endless threats from creditors. This is a reality to some, leaving them stressed at the idea of raising the money, some of which multiplied beyond their means. In some instances, you might have been listed as a guarantor and in turn took over the debtor’s burden.

To begin with, there is no shame in asking for a debt. It is a great way to finance your business and also get you up on your feet. What should accompany taking loans however, is responsibility. You should ensure that you borrow within your means so that it won’t cost you an arm and a leg to pay it back. Here are some of the steps you should take after taking a loan to ensure you do not fall victim of debt stress.

Create a debt payment plan

Identify your creditors, list them down and create an achievable plan to pay the debts. Depending on what you prefer and can afford, you can start with the lowest debt or highest one. Also, look at the interest rate. Pay those who have fast interest rates first before moving to others. Give yourself a deadline by which you will be able to pay the debts and challenge yourself to meet it.

Increase your income

What increases debt stress more is knowing you do not have the money to pay up and your salary won’t sustain the debt. Hence, you need more money flowing in so that you can set some aside for your payment plan. Find side hustles to grow your income and save as much as you can.

Report: Why Employers Should Allow Their Staff to Set Up Side Hustles -  Business Today Kenya

Cut down on costs

You can’t spend money you don’t have. Prioritize your expenses and save as much as you can to raise money for your payment plan. Create a functional budget that will help you track your expenditure and progress. You will have to deny yourself some luxuries for a while. The satisfaction that comes with paying all your debts will be worth it.

Pause

In order to deal with the underlying debts, take a pause on taking up more loans. The notion of borrowing money from another creditor to pay one will only lead you into a deeper hole because you will still owe money. Find other ways to get money other than loaning from other sources. This will reduce your debts and take you a step forward into paying those you have.

CAUSES OF BAD DEBT, PART 1 - Amica Saving & Credit LTD

Ask for help

Talk about what you are going through with your friends and family. It is okay to ask for help with your debts when it gets heated. With your family and friends, the pressure will not be intense as they will understand your situation. Ensure to discuss with them when you can pay them back and do so to secure help in the case of a future need.

Continue Reading

Business

The Entrepreneur: Sharon Wendo, Founder of Epica Jewellery

Published

on

By

As a creative, consistency is key, says Sharon Wendo. This has propelled her business, Epica Jewellery, to great heights such as London Fashion Week to showcase her cultural apparel.

The young woman who expresses her creativity in her designs shares with us her thoughts, journey and greatest fears in her growth as a fashionprenuer. Read more…

Who is Sharon Wendo?

I am a young woman who loves being creative and I express that in my designs.

Who is Epica Jewellery made for?

Epica is a jewelry brand where we design and make African jewelry with a modern touch. We make pieces for women and our aim is to make every person who wears them feel confident and beautiful

You showcased your cultural apparel at the London Fashion Week this February. How was that like?

It was such an amazing experience being in that global space and getting
recognition. It was quite validating working all these years getting to be on such a platform.

Tell us how it all begun and how the journey has been

I was part of a government program called Kenya Youth Empowerment Program(KYEOP), where we were given life skills and entrepreneurship training and we got 3 month internships afterwards. My internship was in crafts and that is where I learned beadwork. I started taking it seriously around 2017 and decided to go fully into jewellery design.

What made you settle for Fashion and IT?

I have always loved fashion and initially I did not think it would be a career I could monetize but when I finally got into it and saw the potential, I decided to risk it all. IT was necessary because my business is online and I have had to learn over the years how navigate that.

Yvonne Okwara wearing Epica Jewellery.

Besides Adelle Onyango, who else has been key to putting your work out there?

I have had quite a number of people who have helped me like Avril, Joy Kendi, Yvonne Okwara. Fashion Scouts have also helped tremendously with London Fashion Week and getting featured on Vogue Italia and Harper’s Bazaar Italia.

What does the nomination for FOYA (Fashionpreneur of the year) Awards mean to you? How was the experience?

It was great being nominated, being applauded for you work and getting recognized for it is quite something, it just shows me that I am heading in the direct direction.

What is your inspiration to always keep on going?

I love the creating process and I am so passionate about fashion and it’s this passion
that always keeps me going even during the hard times

On the flip side, what is your biggest fear?

I have a fear of not achieving my goals, there is no plan B for me this what I plan to
do and it comes with a lot of pressure

Going forward, who would you like to work with?

Locally I would love to work Nikita Kering, Julie Gichuru and internationally I would
love to work with Beyonce, she is such a supporter of black-owned business and I really
love that.

What challenges do you face as fashion designer from Kenya?

As a creative, I have a big challenge balancing between the business side and the
creative side. Mainly because when you are running your business you spend a lot more
time dealing with the business side and this can affect the creative side

What role do you think social media plays in fashion and your business?
Social media plays such a big role. My business is online and social media has been
the place where I get my orders. This is mainly where people find me without social media I
don’t think I would have been where I am today.

How has the digital age affected your craft?
There is a lot more influence in this digital age and fashion is moving so fast which
gives you so much pressure to keep up with it but on the flip side the digital age has helped
open up opportunities for everyone and with this I was even able to showcase my collection
in London Fashion Week.

As an entrepreneur, where do you see yourself in the next 4 months?
Well we keep being more consistent with your brand and continue growing both here
and internationally

What has this Covid period taught you about the industry?

There is room for everyone to succeed we have to take advantage of the online
space and push our brands because people are willing to buy them

What is your advice to young aspiring fashionprenuers?
Don’t give up, keep working on your skills everyday and learning never stops

Parting shot?
You can find us on Instagram and Facebook as Epica Jewellery and also our website
www.epicajewellery.com

Continue Reading

Adulting101

How to acquire job skills while in campus

Gain necessary skills needed in the job market while still in school with these 6 easy tips.

Published

on

Cases of unemployed graduates have seen a steady rise in the past years. First-class degree holders spend years looking for jobs, leaving those still in school with no hope of the degrees they are pursuing. The job market is competitive, and many people are seeking employment. What sets you aside from other prospective employees increases your chances of landing a job with a hundred applicants. You might wonder how an employee expects you to have two years of experience in the field when you just stepped out of the university. The good news is, you can get this experience in school and do not need to have been employed before.

Campus is the best platform to acquire new skills and sharpen existing ones. With its diversity, you get to meet people with a wide range of interests and skills you can pick. You will have future doctors, lawyers, CEOs, and other promising individuals at your expense. With all this, going out of campus without learning something will be a big waste.

Projects

Do not wait to get to your final year to work on the school’s project. Start your passion project and earn management and leadership skills through it. You can get a team with similar interests to help set it up or ride solo. Give your all to these projects and ensure to see them through. Employees will find an attraction to your innovative skills and definitely want you to join their team.

Attend workshops

Learning institutions offer free workshops to students to equip them with knowledge on various topics. There are workshops on technology, media, environment, climate change and many other areas that will benefit you to gain knowledge in them. Workshops generally include payments to join but in campus, you get to attend for free. Make use of this privilege and sign up for them.

Workshops | Our services to organize and animate your workshops | Alcimed
Photo courtesy: Alcimed

Research

Involve yourself in on-campus researches and look out for research competitions. These opportunities might as well get you a plane ticket if you win. Now imagine telling potential employers you got sponsored to travel to the states because of a research article you wrote! This will definitely land you that job.

Join student organizations

Student organizations are the way to go when you just want to grow as an individual. Depending on the organizations you join, you will find like-minded individuals with the same interests as you. This is where you network and learn from your peers. Apply for leadership positions in these organizations to gain you leadership and management skills.

Internships

Internships give you the office setting experience listed as a qualification in some job opportunities. As an intern, you get to learn about the work environment, employee relations and establish teamwork skills to meet organization goals. You also get to advance your career goals by learning about your future job, its market and how it works.

Volunteer

Volunteering generally gives you a sense of purpose. You get to make a positive impact around you while also drawing closer to your goals. At this stage, not everything you do has to earn you money or compensation of any sort. Carry out tasks voluntarily and get the experience and exposure. Bag certificates from these activities and build a strong portfolio that will put you ahead when job hunting.

International Volunteer Day| All You Have To Know – We Are The Writers
Photo courtesy: We are the Writers

Continue Reading

Trending

Copyright © 2021 Vibeyetu. A product of Stellan Consult Limited, Publishers of Parents Magazine.