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Unilever, UNITAR and ABSA unite to train 100,000 women entrepreneurs on financial literacy by 2026

Women entrepreneurs with financial literacy are likely to effectively manage their businesses and make more informed decisions in matters finance, to keep these businesses stable



Opportunities for Business Women

Statistics show that women-owned businesses are making a significant contribution to the Kenyan economy, accounting for 48% of all micro-small and medium-sized enterprises, which in turn contribute to about 20 % of the GDP.

It is with this regard that Absa Bank Kenya and the United Nations Institute for Training and Research (UNITAR) have joined forces to support Unilever’s Sunlight program which aims to empower thousands of women with the opportunity to reach their full business potential.

Unilever has rolled out a five-year programme that will offer financial literacy training and advertising to at least 100,000 women entrepreneurs in East Africa.

During the first phase of the programme in 2020, Unilever trained fifty women on entrepreneurship, innovation, and financial literacy. As it enters its second stage it will scale up and train an additional five thousand women this year.

Henry Muchauraya Homecare Director for Sunlight East Africa said that the Sunlight programme is committed to helping over 100,000 Kenyan women entrepreneurs to develop their businesses into sustainable and profitable ventures they can be proud of by 2026. This will be done by providing tools and partnerships.

To be eligible for the training, one is required to own a business that has been in operation for at least one year, be keen to learn, and highly motivated to succeed and provide a positive impact on society.

The training will support the development of entrepreneurial knowledge and skills of participants looking to address local needs through innovative and creative business solutions.

An open call to entry will be placed on the UNITAR platform from 21st June 2021

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Bahati Tena Foundation, Odibets partner to support small scale businesses



Gospel artist Bahati has partnered with Odibets, a betting firm in Kenya to support small-scale businesses in a promo dubbed “Pata Bahati ya biz na Odibets” in a launch yesterday at Nairobi hotel.  The betting firm said the promo is set to see several lucky betting fanatics win Ksh 50,000 weekly which is a boost to their businesses.

Customers will be required to place at least one jackpot bet on any Odibets Mega Jackpot round using a stake of Ksh 95. They will then automatically enter into the draw to win.

Image/ Twitter

Winners will receive their boost credited to their Odibets’ accounts after which they can withdraw to their M-Pesa.

“I have decided to partner with Odibets on this promo to give back to my loyal fans who have been with me through thick and thin. Boosting their businesses and helping them earn a living for themselves will see them through the rest of the year as the promo runs,” said Bahati during the launch of the promo.

During the launch, the Odibets Marketing Manager Aggrey Sayi said that since 2019 the organization has supported more than 40,000 young people through its partnership with the Football Kenya Federation(FKF) to progress their talents, and now the betting firm is going out of its way to better the lives of Kenyans by supporting small businesses and entrepreneurs.

Image/ Odibets

“Our aim is to have impacted either directly or indirectly the lives the lives of more than half a million young people by 2023,” added the Odibets Marketing Manager.

The promo will run from 23rd August 2021 to the 1st of July 2022 and also all Mega jackpot bets shall be considered as entries in the promotion.

Odibets had earlier partnered with Rapper Khaligraph Jones in the Odinare’ Rap Challenge in which Rapper Katapila won the first round grand prize of Kshs 1 Million.


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Consider this when shopping on Instagram



Recently, I almost had a panic attack when an online thrift store I sent money to was not reachable. Yes, I called them to confirm if they got the money and I heard that mteja tone. Yoh! Such a bad place to be. Turns out she had errands and speaking to one of her clients- she was generally slow when it came to communicating with customers.

I can imagine the number of online buyers who have gotten these ‘almost panic attacks’ and others who sadly, had their fears validated because they really were conned. Worse still, they received low-quality items that resulted in the never-ending ‘what I ordered vs what I got’ hashtags. Online businesses have become luxurious and are the go-to stores for most shoppers. Inasmuch as it is less tiring and highly convenient, online shopping requires thorough keenness. You have to take note of a few things before making that purchase.

Check Refund and Return Policy

Get information on the store’s policies so you know what to do in the case a wrong product is delivered to you. Most credible online stores declare their return policies and procedure for refund. If they offer no refunds, then be extra cautious with the item you purchase. You really have to be sure!

Customer reviews

Check for these in the comment section and see what other people have to say about the store’s quality. Even with this, ensure the reviews are from reliable sources. Someone could easily get their cousin to leave a good review for a low-quality product they sell. Another sure way to track these reviews is through the story highlights. Clothes stores, for example, will highlight customer appreciation posts, showing consumers who were satisfied with their purchase.

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Check their traffic numbers to determine authenticity. The more people you know from their followers list, the better. AVOID shopping from local stores with more foreign customers as these were probably bought followers. It is unrealistic to sell something in Kenya and have most of your traffic from India. Do not hesitate to ask a follower you know if they have purchased something from there before and whether the product was good.

Shipping address

Most Instagram stores have pick-up stations where they drop off all ordered items. Before buying something, ensure you are familiar with the pickup station and it is near you. If it’s far, check with the store and find out if they offer countrywide deliveries. This will save you from purchasing something out of your reach.

Read product description

An online store might be credible, dependable, and all that good stuff. But now you, the buyer, will still get disappointed because you ordered a size 6 yet you are a 10. That’s still a shopping failure especially if the store has a no return policy.

Items look totally different from how they appear in pictures. Check to see if the product’s features have been highlighted under the post and confirm that is what you want before making a purchase.

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Dealing with debt stress.

To begin with, there is no shame in asking for a debt. It is a great way to finance your business and also get you up on your feet. What should accompany taking loans however, is responsibility.



Taking loans has become so easy over the years and basically anyone can loan money. The increase in mobile loan apps such as M-shwari and Fuliza has made it possible for Kenyans to borrow money anytime. Citizen TV’s coverage of ‘debt of shame’ on Sunday, July 18 shows how many have succumbed to harassment and endless threats from creditors. This is a reality to some, leaving them stressed at the idea of raising the money, some of which multiplied beyond their means. In some instances, you might have been listed as a guarantor and in turn took over the debtor’s burden.

To begin with, there is no shame in asking for a debt. It is a great way to finance your business and also get you up on your feet. What should accompany taking loans however, is responsibility. You should ensure that you borrow within your means so that it won’t cost you an arm and a leg to pay it back. Here are some of the steps you should take after taking a loan to ensure you do not fall victim of debt stress.

Create a debt payment plan

Identify your creditors, list them down and create an achievable plan to pay the debts. Depending on what you prefer and can afford, you can start with the lowest debt or highest one. Also, look at the interest rate. Pay those who have fast interest rates first before moving to others. Give yourself a deadline by which you will be able to pay the debts and challenge yourself to meet it.

Increase your income

What increases debt stress more is knowing you do not have the money to pay up and your salary won’t sustain the debt. Hence, you need more money flowing in so that you can set some aside for your payment plan. Find side hustles to grow your income and save as much as you can.

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Cut down on costs

You can’t spend money you don’t have. Prioritize your expenses and save as much as you can to raise money for your payment plan. Create a functional budget that will help you track your expenditure and progress. You will have to deny yourself some luxuries for a while. The satisfaction that comes with paying all your debts will be worth it.


In order to deal with the underlying debts, take a pause on taking up more loans. The notion of borrowing money from another creditor to pay one will only lead you into a deeper hole because you will still owe money. Find other ways to get money other than loaning from other sources. This will reduce your debts and take you a step forward into paying those you have.

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Ask for help

Talk about what you are going through with your friends and family. It is okay to ask for help with your debts when it gets heated. With your family and friends, the pressure will not be intense as they will understand your situation. Ensure to discuss with them when you can pay them back and do so to secure help in the case of a future need.

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